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Our guest is PR expert MJ Rose, who left advertising to become a novelist– only to find that the key to her success as a successful writer would draw upon the corporate skills she thought she was leaving behind.

Have you ever been blown off with the criticism “That’s not how we do things around here!.” The ability to know when to use commonly accepted wisdom, and when best practices from other environments can provide a breath of fresh air, is the essence of successful innovation. These thoughts fall in line with MJ Rose’ marketing philosophy.

MJ’s new book Seduction is now out! Get yours today, here.